McDelivery

Project Overview: 
For this project, we had the opportunity to work with the Advertising and Account Management students, and together we worked on designing a campaign for McDelivery for Cossette. Our team's idea was to bring back our target audiences' smiles to cope with these difficult times and remember their fun moments. 
Bus stop poster Ad (1)
Bus stop poster Ad (1)
Bus stop poster Ad (2)
Bus stop poster Ad (2)
Bus stop poster Ad (3)
Bus stop poster Ad (3)
A close-up look at the Bus Stop Poster Ads
Mock-Up Poster Ad (1)
Mock-Up Poster Ad (1)
Mock-Up Poster Ad (2)
Mock-Up Poster Ad (2)
Mock-Up Poster Ad (3)
Mock-Up Poster Ad (3)
The QR codes on the bus stop ads are a way for our target audience to interact with the brand. When they scan the QR code, it will direct them to a one-page microsite where it tells them information about the campaign and some activities that they can participate in.
Tray liner Mock-up designed by Mai
Tray liner Mock-up designed by Mai
Microsite Mock-up designed by Mai
Microsite Mock-up designed by Mai
This one-page microsite will tell them about the campaign and there are steps that the user needs to follow in order to participate in the activity.
Instagram Filter (1) through QR Code
Instagram Filter (1) through QR Code
Instagram Filter (2) through QR Code
Instagram Filter (2) through QR Code
Instagram Filter (3) through QR Code
Instagram Filter (3) through QR Code
Instagram Filter (1) through QR Code - Mai
Instagram Filter (1) through QR Code - Mai
Instagram Filter (2) through QR Code - Mai
Instagram Filter (2) through QR Code - Mai
Instagram Filter (3) through QR Code - Mai
Instagram Filter (3) through QR Code - Mai
After reading the campaign on the microsite, these Instagram filters are a way for them to interact with us. They can share these filters with their friends until it reaches more people to participate in this activity.
In collaboration with:
Sasha Watson (Account Planner)
Mai Doan Phuong (Graphic Designer)

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