Case Study

Project Overview:
In this case study, I did for Penshoppe, a Philippine clothing brand and a leading foreign casual wear. The brand mentions how their clothing is an everyday go-to fashion, but most models are white and light-skinned Filipinos. I wanted to showcase Diversity and Inclusion, which the brand has yet to highlight.

Penshoppe Logo

Here is my campaign ideation for the campaign (colour palettes, sketches, font choice)
Sherlyn font by Rikki Ibrahim
Sherlyn font by Rikki Ibrahim
Colour palette made by coolors
Colour palette made by coolors
Poster idea (1)
Poster idea (1)
Poster idea (2)
Poster idea (2)
Poster idea (3)
Poster idea (3)
#BetterBeforeBestToday
The Better Before Best Today campaign's objective is to help encourage Filipino youth to fully accept and embrace their own identity. With this campaign, I want Penshoppe's main audience to feel comfortable when using their products, knowing that the brand is for everyone to use.
Facebook Ad post (1)
Facebook Ad post (1)
Facebook Ad post (2)
Facebook Ad post (2)
Facebook Ad post (3)
Facebook Ad post (3)
For the social media ads, I chose to do Facebook as it is most used social media platform in the Philippines. The hashtag #BetterBeforeBestToday will give Penshoppe consumers the idea that everyone is beautiful in their way. Posting natural selfies or being creative in their photos helps them start embracing who they are.
Instagram story Ad Mockup
Instagram story Ad Mockup
Billboard_Out-of-Home Ad
Billboard_Out-of-Home Ad
Mockup Posters
Mockup Posters

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